From the Desk of: Larry LaFata, Maywood, NJ
Subject: Define Your Career


My name is Larry LaFata. I was a "job jumper" – jumping from one marketing and sales job to the next, looking for the perfect "fit" for my talents – until I discovered a breakthrough way to reinvent myself. It turns out my side job as a personal marketing planner was the basis for my reinvention to my life's work.

If you need to make a career change so you can maneuver yourself into a secure employment situation with more earnings power, then this career blueprint and self-assessment tool will get it done.

If a middle-aged sales & marketing rep can reinvent himself…then you can too.

• why defining your career will give you Rock of Gibraltar job security – that can never be taken away from you, recession or not

• how you can "reinvent yourself" – even if you think you are trapped in your current job due to life circumstances - and come through this recession stronger than ever

• how you can be one of the people who make a career change who never thought they could

• why most career sites are designed to feed you into the "job search" machine, and are not designed to help you change careers, be an entrepreneur, freelance, start a side business at home or build job security

• how the four key factors that define your career work like a GPS system that guides every career decision you ever need to make, so you'll never be in a shaky career situation ever again (or chasing the ghosts of jobs that are gone and never coming back)

If this economic situation makes you wish your had more stability in your career, you may be wondering…

If you are unemployed or underemployed, working in a dead-end job just to make ends meet, then I don't have to tell you this recession has been devastating. More than 18% of American families, including mine, have someone who has lost a job.

Many jobs are gone and never coming back. Some economists estimate it will take 3 to 5 years for the economy to fully restructure. Even before this recession, surveys showed that less that 59% of Americans like their jobs.

However, not everyone has been devastated. Many Americans are still quite comfortable in their careers. They still have Rock of Gibraltar job security.

These securely employed people are those who have defined their career: they are serving the people they were meant to, doing what they are interested in, using their highest value talents and skills, and satisfying their core values. They naturally excel in their field, are happiest, and the most well paid.

This is the secret to your lifetime job security for you as well.

Why work in a job you don't enjoy that does not use your best talents – and are thus less secure in – when for the same effort or less, you can reinvent yourself into your optimum career or business?

How can you maneuver yourself into and ideal career or business? How can you re-tool? Actually, re-tooling your career is not that hard when you have a plan to reinvent yourself. Not only is it doable, right now it is a must.

Let me give you an example of what happens if you wait for jobs that are gone and are never coming back…

Did you know at one point in the 1960's, Detroit was the wealthiest city in the US? It was based on its booming auto industry that was the envy of the world.

Of course this couldn't last forever, by the 1980's competitors in Japan and Germany began eating up big market share. This is when Detroit made its fatal mistake.

It was a one-industry city: auto manufacturing. When competition changed the game, Detroit ignored it. It did not re-tool for more fuel-efficient cars or new industry, it did not reinvent itself. I'm sure you've heard how the auto industry needed a Government bail out last year.

Detroit is now one of the poorest cities in the US, with some of the highest unemployment rates, after once being the richest city and a crown jewel of the US economy.

Please, don't let this happen to you! You need to re-tool, and you need to do it now or be left behind in the dust as the economy transforms.

You will be glad you did because

This recession can be a blessing in disguise for you, if you use it to motivate you to reinvent yourself. The reason I say this? Once you define – and leverage – your highest value and unique skills to the market, you see a new magic at work for you throughout your life.

You are recognized and respected in your chosen field – because you belong there.

You are highly respected by your colleagues because you have the self-respect of "making it happen" for yourself, as well as the gratefulness of your family and envy of your friends who see how well you have done for yourself.

You make more money for your time – so you can have more free time. You have less stress in your workday, because you are working in a way that gives you control. In addition, you now have lifetime job security that can never be taken away from you.

This new magic leaves others saying, "How did he do that?" It is there for all to see and admire.

This magic becomes like a magnet for you. Serendipity happens: your friends and family start "looking out for you" and uncover opportunities you normally wouldn't know about, coincidental things happen in your favor, jobs open up, once-in-a-lifetime events occur, you bump into people you haven't see in years who need your product or services.

And something else happens: people who have always been "too busy" for you, all of a sudden seek you out to work with you. It's amazing. Once I settled my plan in my mind, and put it into place and was deep into it, all kinds of great people came into my life. Friends of friends, friends on Facebook, at parties, from my website.

The "new respect" I was receiving was actually quite humbling. A musician who I had wanted to work with for years all of a sudden wanted to work with me.

I can help you find your career magic as well. Here are some of my favorite success stories:

Best of all, as you could see with these success stories, it doesn't matter what your education, age or experience is…

The beauty of Define Your Career is that you can get started just as you are – right now, without "changing" who you are. You can be one of the people who make a career change who never thought they could. It does not matter what your experience is, your age, your education, your circumstance.

You will reinvent yourself from the raw material that has always been within you, waiting to express itself, and go down the path that is already laid out for you by divine right – and harvest the wealth that has always been there for you to harvest.

I'm living proof that these secrets work, and they can work for you, too. This feeling of self-respect and inner calmness happened to me when I began the process I am recommending for you now.

Once I went "all in" to this new career, I was turbocharged like never before, and at the same time had an incredible calmness that expelled all my anxiety, and I have been turbocharged ever since.

The feeling of unstoppable confidence, that I was on the right path, is the best feeling I've ever had. Truly feels like Nirvana. This is why as you read these life-changing secrets, you now realize you can make this transition, too, by putting these same principles into action.

I'm very excited for you, that you feel this same kind of calm and confident enthusiasm when you define your career – and I'll show you how you can do it all in 3 hours or less. So you can stop wasting your time…

Are you let down when you go to the online career advice sites? When I was making my career change 2 years ago, I felt really disappointed when I found that most of the career websites do not really advise you at all, they just prepare you for the "job search" machines such as monster.com or career builder. Most career advice sites simply offer expensive resume and interview prep - they do not care about showing you a way to define your career.

Then you have career planning advisors, who want to "classify" you with personality tests.

You have to be wondering: How can you possibly define your career based on tests that try to "standardize" you? Does that make sense?

This is why, unlike my competitors, I don't put you through a battery of tests that "categorize" you into a "standardized" personality "type" which then "fits" you into a job "classification." (And I won't charge you $500 to $3,900 like they do for such an uncertain outcome.)

Instead, I made sure that my program is designed to bring out the best in you, not to "standardize" you. If you are like me, you feel you are a unique person, you are one-of-a-kind, you have special gifts only you possess. You are not a widget to be "classified."

To see what I mean, take a look for yourself at what's out there in the career planning industry:

After looking at these sorry options available to help with the career change process, I realized if I wanted to get off the job search merry-go-round, I had to take my career change into my own hands, and so I designed the CareerPlan Pro™ series. It is a simple but profoundly effective process that is

Are you familiar with the GPS guidance system for your car? To use it:

1. You must know what your destination is

2. You must program the destination into the GPS

3. you must follow the directions it gives you to get to your destination

What if you had a "Career Transition Tools system" and all you had to do, was enter in your career or business destination and it would guide you there? This GPS would tell you every turn to take, the shortest distance and quickest route to take, and even every traffic jam to avoid?

Not only that, anytime you were considering making a career move, you would enter it into the GPS first to see if it saw a traffic jam, bad weather or other problem?

Wouldn't that be awesome?

This Career Transition Tools guidance system exists. It is called CareerPlan Pro™, a 3 part program that works just like a GPS for your career:

1. Define Your Career - identify your career destination

2. Set goals based on that defined career - program in your destination

3. Create an Action Plan - follow the directions to your destination

The first part of this GPS system for your career is called Define Your Career. You now have a decision making tool that works as a guidance system to identify your career or business destination. It clears away the confusion and reveals your career purpose and your mission that motivates you.

It insures that any career decisions you are thinking of making are based on your most valuable talents, your interests and desires, working within the right community and based on your deepest values.

And the best thing about it is, this process can happen quickly. You could have this tool in your hands in just a few minutes from now!

Define Your Career is the conclusion of research into the patterns of success in case studies of the 100's of marketing clients I have worked with who were able to make changes and succeed, as well as deep research into the field of success habits. The result? I discovered the four factors that define your optimum career. And I want to share them with you:

Your career breakthrough will come by identifying the 4 key components of an optimum career purpose:

1. your talents and skills

2. your interests and desires

3. your ideal audience and community

4. filtered through your values, beliefs and purpose

When you bring these factors together and integrate them into a new identity using my simple system, you define your career.

Take a look at a diagram illustrating the Define Your Career process, and see for yourself how simple it is:

Your Ultimate Career Blueprint and Self Assessment Tool

Here's how the Define Your Career™ self-assessment process
pinpoints your optimal career

Identifies your most optimal career

And once you have it, you can get results quickly, because

There is not a lot of reading in this program. There are a few pages of introductory info in the beginning, otherwise you just fill out the worksheets and your optimal career or business will take shape before your very eyes.

I cut away everything that does not help you define your career. There are no "tips" on how to interview, no chapters on how to polish up your resume or how to negotiate a higher salary. All that stuff will take care of itself, once you have reinvented yourself into your defined career or business.

And if you do get stuck on something, you don't have to pull out your hair. You have a helping hand a phone call or email away with the full option of coaching consults.

I wonder how quickly you are going to be in the driver's seat of your optimal career once you reinvent yourself with this self-assessment process, called

• How your values and beliefs shape all your employment and business decisions – I reveal that right in chapter 3.

• What drives you, so you can reinvent yourself now.

• How to stop aiming too low!

• How to create a daily intention that acts like a magnet, attracting all the resources you need to achieve your outcomes – you'll find that in chapter 16.

• How to stop losing thousands of dollars a year by being in the wrong job, career or business.

• Who your ideal audience is and the ideal community for you to work within – you'll find out how in chapter 10.

• Why you are much more accomplished than you think! – you'll see why on page 36.

• How to reveal any “values conflicts” that have been subconsciously holding you back – in all areas of your life, not just employment.

• The most powerful force you have to achieve your outcomes.

• A way to make your next 10 years the best in your life – in chapter 12.

Once you Define Your Career and reinvent yourself, what changes do you think will happen in your life? Truly, “the sky's the limit!”

Your life will be turbocharged with enthusiasm. You will power through obstacles, change how you approach life, and become unstoppable in fulfilling your career or business mission. You will make more money and have more respect from your friends, family and peers.

You will understand what has held you back, and free yourself from it.

Studies show those who define their career purpose are happier, more satisfied have more prestige, make a bigger difference in the world, and make more money.

Ask Oprah, Steve Jobs at Apple, Lady Gaga, or Tiger Woods (golf wise) or anyone who is doing what they were truly meant to do. And making big bucks doing it.

Define Your Career is a lifetime decision making tool that will guide you, steady and true, through all your employment and business decisions. So you too can be in your optimum career or business and never be underemployed again.

• A step-by-step program that assesses your employment values and beliefs. This makes clear what you value and want to have in your life, so you can do what makes you truly happy and use your highest value talents and skills.

• Simple and fast fill-in-the-blank worksheets. Not a lot of reading to slow you down or confuse you, all you do is fill in blanks and get your results.

• A process that builds on itself to reveal your career or business by distilling all the worksheets you compiled on your values, beliefs, talents and ideal audience into your inspired career purpose

• A complete manual of “values and beliefs: the building blocks” so you are 100% clear on all the concepts that are the foundation of your defined career

• Easy-to-read diagrams and flowcharts that visually explain the concepts

• Why spend $1,500 – over 2 or 3 months – for comparable programs when for the price of lunch or dinner out my streamlined program can pinpoint your optimal career in 3 hours or less and crystallize your career purpose into reality?

• Because Define Your Career is Part One of the three part program called CareerPlan Pro™, once you define your career, you can plug it into an integrated program that sets career goals and then puts them into an Action Plan.

This is a streamlined program designed to pull you through the process quickly. I know you are busy and pressed for time and want to get the best value, so this program is designed for you to move through it fast.

Don't miss out on doing this now, while it's in front of you. It's an opportunity to make things right – at a super reasonable cost – and put yourself on a path to a quality of life you have only dreamed of.

Don't get me wrong, there is a catch here. And that is, only you can make this happen. I can lay out the secrets, show you the path that has worked for others, but you have to put yourself into this process. I will give you the tools, you do need to pick them up and use them – or reach out to us if you need assistance.

If you do earnestly and in good faith use these tools, and they don't help you reinvent yourself, you have my 60 days, no questions asked, money-back guarantee that I will refund your money. Based on all the great feedback I get and success stories I hear about, I'm confident you will get excellent results.

With the economy in shambles, and lost jobs that are never coming back, you will kick yourself if you pass this opportunity by – especially since it is priced so reasonable and has so much customer support – because the job market has clearly changed.

Here's a way to reinvent yourself and take control of your career future right away. While you are thinking seriously about this, for less than the cost of lunch out, you can reinvent yourself, escape your current employment situation, and change your whole lifetime earnings paradigm.

Thanks for your business and your trust.

Larry LaFata
Publisher, DefineYourCareer.com

Here's what others have said about Define Your Career: